In 2018, the first-ever SUV by Rolls-Royce Motor Cars was almost ready for launch. Cullinan. Named after the world’s largest diamond, this super-luxe all-terrainer needed to prove its off-road prowess to a cynical global audience. The Final Challenge film series, created in collaboration with National Geographic, saw Cullinan take on the world’s toughest driving conditions – and fans were invited along for the ride. As Cullinan tackled everything from Arabian sand dunes to alpine snow fields, NatGeo focused its content on the beauty and remoteness of the landscapes. Meanwhile, we reengineered footage for Rolls-Royce’s global digital platforms that focused on the car’s capability and performance, proving beyond a shadow of a doubt that Cullinan is effortless, everywhere.
|| Contribution Digital Concept, Content Strategy, Social Strategy, Film Storyboards and Development, Copy || Client Rolls-Royce Motor Cars || Agency AKQA || Media .com, Social
Following a £23m redevelopment, the Queen cut the ribbon to reopen the UK’s National Army Museum in 2017. To entice people through its swanky new doors, we needed to tackle the public perception that any museum about the army would be full of pro-military propaganda. To do this, we delved into the museum's fascinating archives to surface some unexpected tales from beyond the front line, and shared these stories in cheeky, attention-grabbing ways.
|| Contribution Concept, Copy || Client National Army Museum || Agency Crispin Porter + Bogusky || Media Digital, OOH, Print
For many women, summer is a time to get outdoors and active. As the weather warms, we're more likely to expose our skin to the elements, trusting NIVEA to keep it protected and nourished. #SummerSkinMyWay celebrates this. This social media campaign followed three inspiring influencers: a yogi, a tennis pro and a climber, as they rocked their summer, using NIVEA bodycare to protect and nourish their skin.
|| Contribution Creative, Copy || Client Beiersdorf || Agency AKQA || Media Social, eDM
The global digital launch of Cullinan, the first-ever SUV by Rolls-Royce, was a landmark occasion for the global automotive and luxury communities. Thousands tuned in to watch via livestream as Cullinan was unveiled. In the few hours following the reveal, the campaign film was viewed over 350,000 times on Instagram alone, while leading publications responded eagerly with first-look reviews. General Manager of Rolls-Royce Motor Cars, Pierre-Oliver Garcin, commented: ‘Big thanks to all of you as this launch has been seamless!’
|| Contribution Digital Concept, Content Strategy, Social Strategy, Copy || Client Rolls-Royce Motor Cars || Agency AKQA || Media .com, Social
Team NIVEA ensures the skincare leader's social media presence is as smooth as skin that's been liberally smothered in NIVEA Rich Nourishing Cream. Maintaining the social presence for NIVEA, NIVEA Men, Eucerin and associated Beiersdorf brands meant never failing to hit frequent and tight deadlines, rapidly developing and producing assets, and developing creative and campaigns that engage audiences whilst aligning with broader marketing activity and strategic requirements.
|| Contribution Creative, Copy || Client Beiersdorf || Agency AKQA || Media Social, Conversational, eDM
For over a century, Elastoplast has had families covered for every adventure. On its Instagram channel, the brand is always on hand to support and inspire parents, with everything from simple idea generators for school holiday activities, to swipeable stories that are pitch-perfect for pre-schoolers.
|| Contribution Creative, Copy, Social Planning || Client Beiersdorf || Agency AKQA || Media Digital
One of Working Not Working’s 50 companies that creatives would ‘kill to work for’, AKQA is known for its world-leading digital brand experiences, products and services. AKQA Insight is a meeting of minds; a series of exclusive events where AKQA teams and clients come together to celebrate and learn from pioneers. For each Insight at the London studio, a fast-turnaround news item and event summary is required for the website and social platforms. Guests for events I covered included Britain’s foremost fashion designer Sir Paul Smith, National Geographic’s Explorer In Residence Wade Davis, purpose-driven business leader Holly Branson, and the author of best-seller ‘Selfie’, Will Storr.
|| Contribution Copy || Client AKQA || Agency AKQA || Media Digital
Lovable Captain Obvious is an absolute gift of a character. He's just so darn... obvious. Working at Crispin Porter + Bogusky London, I impersonated the Captain across a variety of digital platforms, from global tweets to a festive chatbot treat: the Captain's 'Obvious Charades', which came out just in time for Christmas.
|| Contribution Copy || Client Hotels.com || Agency Crispin Porter + Bogusky || Media .Messenger
Working with LinkedIn stakeholders to produce the 'Power of Purpose' e-book and website meant pulling together all the intel from the social media giant's global study into purpose in the workplace, and making this dense set of insights easy to digest. Scott Parish, LinkedIn Head of EMEA Product Marketing, commented: 'We are incredibly happy. This has been the best working relationship I have ever had with an agency – both on turn around, professionalism, and quality of work.'
|| Contribution Copy || Client LinkedIn || Agency Bandstand || Media Digital
Hen parties. The horror, right? We've all been there. Chocolate penises, forced fun, cringeworthy strippers. Cluck is changing all that. A hen party event company for cool, fun women with cool, fun friends who want to do cool, fun things. I had a blast writing the copy for their cool, fun site.
|| Contribution Copy || Client Cluck || Agency Bandstand || Media .com, eDM, Social
Oxfam Unwrapped is an annual opportunity to sharpen up my goat impersonation skills. Produced by creative agency J2* and sent out with the 'Unwrapped' catalogue, this DM packs a lot in: featured gifts, best-sellers, new choices and a reminder that every purchase benefits people living in poverty. It needs to be short, clear and on-brand. With goat puns.
|| Contribution Copy || Client Oxfam Unwrapped || Agency J2* || Media Print
True luxury is something so deeply personal that only one can ever exist. But these days, 'unique' is rarely experienced. Every Rolls-Royce Phantom is just that: unique. One of one. To launch the new Phantom – the eighth generation of the marque's most iconic motor car – this powerful story of uniqueness was brought to life using striking visual metaphors. We crafted the full expression of this story across Rolls-Royce’s global digital channels.
Contribution Digital creative, Content strategy, Social strategy, Copy || Client Rolls-Royce Motor Cars || Agency AKQA || Media .com, Social
'Play in the City' was an integrated campaign designed to showcase the many different experiences on offer at One New Change, the City of London’s premier retail destination. The big-impact campaign used a distinct brand language to complement striking visuals, reaching Londoners and tourists alike across a range of platforms.
|| Contribution Creative, Copy || Client Land Securities || Agency Bandstand || Media Digital, OOH, Print
London Fitzrovia is renowned for its insouciant air and fabulous eateries. A project designed to attract companies to one of Fitzrovia's most striking commercial properties became a love letter to this endearing neighbourhood. For the campaign's short film, I was lucky enough to interview some of the area's most interesting people: restaurateur Ollie Dabbous, gallerist Ian Rosenfeld and master tailor Jonathan Quearney. The resulting campaign is all the richer for their generous contributions.
|| Contribution Copy, Script Development || Client Cushman & Wakefield || Agency Bandstand || Media .com, eDM, Print
Need a million different ways to say 'luxury'? I'm your girl. A decade of writing for the Hilton family of brands meant producing everything from brochures for gorgeous high-end resort hotels, to global digital campaigns selling the brand's unrivalled convention facilities. For international, regional, national, B2B and internal audiences, I developed creative and copy ranging from ATL, right down to that snappy copy line on your room key wrap.
|| Contribution Creative, Copy || Client Hilton Worldwide || Agency Milkshake || Media Various